Insurance Pays

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The Insurance Pays Campaign

The Insurance Awareness Coordinators Group (IACG) has launched a first of its kind claims testimonial campaign, which seeks to grow insurance adoption in Ghana by building trust and confidence of the insuring public in the claims process in Ghana.

The campaign, dubbed the ‘Insurance Pays’ campaign, will run from March to July 2022 on TV, radio and digital.

On television, there will be recorded testimonials of insurance claims beneficiaries and a carefully curated talk show named ‘Recovery Stories’. The ‘Recovery Stories’ highlight stories of real-life beneficiaries and insights from industry experts.

On radio, there will be another carefully curated radio drama series named ‘No.1 Aberewa Street’, which will help explain the insurance claims process to Ghanaians.

The ‘No.1 Aberewa Street’ will air in English, Hausa, Ga, Ewe, Twi and Dagbani across various radio stations in all sixteen regions.

The Insurance Awareness Coordinators Group (IACG)’s ‘Insurance Pays’ campaign is supported by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the German government, and will be run with the support of all the relevant stakeholders, including the Ghana Insurers Association (GIA), National Insurance Commission (NIC), Insurance Brokers Association of Ghana (IBAG), National Association of Ghana Insurance Agents (NAGIA) and Chartered Insurance of Institute Ghana (CIIG).

Recovery Stories

On this show, we sit with insurance Beneficiaries, industry players and advocates for insurance to share their remarkable experiences in insurance. Most importantly, we dive deep into the claims process in Ghana, the do’s, the don’ts, the myths and the truths. Had a negative experience with insurance claims process? Worry no more. The experts are here to break it down for you.

No.1 Abrewa /Street

The radio drama series aims at educating the public on how the claims process works for the various insurance policies. The concept for a compound house is to ensure representation of a diverse group of people while presenting relatable and entertaining stories that pique the audience’s interest.  

Abrewa – Landlady; recently retired settled back in Ghana after years abroad 

Efo – small scale semi-literate carpenter in his late 40s 

Teacher Maafo – mid 30s pupil teacher at community basic school.  

Sister Akweley – young community nurse 

Baba Shaibu – taxi driver and family man 

Sammy – bank teller in his late 20s 

Aunty Adwoa – owner of lace fabric shop down the street 

Solo – unemployed graduate 

Sly – ladies man and popular neighborhood barber 

Spaces with Parlenzy

Being one of the biggest Ghanaian financial influencers across social media outlets. He is widely known for his investment and general financial tips that predominantly help youth live a much more prudent life. Alongside his threads and YouTube videos, he also organises TwitterSpaces conversations that gather over 500 active participants on every session.

Insurance with Welbie

Being one of the biggest Ghanaian comic influencers across social media outlets. He is widely known for his use of trending issues in his 2d stick drawing comic sketches which garner over a million views across all platforms. As part of efforts to ensure the success of these sessions.

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    Our Mandate

    Our mandate is to address the concerns bothering the insurance sector, such as the general lack of trust, and the lack of understanding on how insurance works. We deploy the right vehicles to support our cause.

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