The Insurance Pays Campaign

The Insurance Awareness Coordinators Group (IACG) has launched a first of its kind claims testimonial campaign, which seeks to grow insurance adoption in Ghana by building trust and confidence of the insuring public in the claims process in Ghana.

The campaign, dubbed the ‘Insurance Pays’ campaign, will run from March to July 2022 on TV, radio and digital.

On television, there will be recorded testimonials of insurance claims beneficiaries and a carefully curated talk show named ‘Recovery Stories’. The ‘Recovery Stories’ highlight stories of real-life beneficiaries and insights from industry experts.

On radio, there will be another carefully curated radio drama series named ‘No.1 Aberewa Street’, which will help explain the insurance claims process to Ghanaians.

The ‘No.1 Aberewa Street’ will air in English, Hausa, Ga, Ewe, Twi and Dagbani across various radio stations in all sixteen regions.

The Insurance Awareness Coordinators Group (IACG)’s ‘Insurance Pays’ campaign is supported by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the German government, and will be run with the support of all the relevant stakeholders, including the Ghana Insurers Association (GIA), National Insurance Commission (NIC), Insurance Brokers Association of Ghana (IBAG), National Association of Ghana Insurance Agents (NAGIA) and Chartered Insurance of Institute Ghana (CIIG).

Insurance Pays Campaign Image Gallery


Information on Insurance
in Ghana

Market Structure of Insurance In Ghana

As at the end of the year 2019, the insurance industry was made up of 29 non-life companies, 24 life companies, 4 Reinsurance companies, over 90 Broking companies, 4 Reinsurance Brokers and over 7000 insurance agent and over 12,000 employees

The regulator of Insurance in Ghana is the National Insurance Commission (NIC), The insurance companies and Reinsurance Companies are under the Ghana Insurers Association (GIA), The Brokers and the Reinsurance Brokers are affiliated to the Insurance Brokers Association of Ghana (IBAG) whilst the agents are affiliated to the National Association of Ghana Insurance Agents (NAGIA).

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    Our Mandate

    Our mandate is to address the concerns bothering the insurance sector, such as the general lack of trust, and the lack of understanding on how insurance works. We deploy the right vehicles to support our cause.

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