The Insurance Awareness Coordinators Group (IACG) has launched a first of its kind claims testimonial campaign, which seeks to grow insurance adoption in Ghana by building trust and confidence of the insuring public in the claims process in Ghana.
The campaign, dubbed the ‘Insurance Pays’ campaign, will run from March to July 2022 on TV, radio and digital.
On television, there will be recorded testimonials of insurance claims beneficiaries and a carefully curated talk show named ‘Recovery Stories’. The ‘Recovery Stories’ highlight stories of real-life beneficiaries and insights from industry experts.
On radio, there will be another carefully curated radio drama series named ‘No.1 Aberewa Street’, which will help explain the insurance claims process to Ghanaians.
The ‘No.1 Aberewa Street’ will air in English, Hausa, Ga, Ewe, Twi and Dagbani across various radio stations in all sixteen regions.
The Insurance Awareness Coordinators Group (IACG)’s ‘Insurance Pays’ campaign is supported by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the German government, and will be run with the support of all the relevant stakeholders, including the Ghana Insurers Association (GIA), National Insurance Commission (NIC), Insurance Brokers Association of Ghana (IBAG), National Association of Ghana Insurance Agents (NAGIA) and Chartered Insurance of Institute Ghana (CIIG).