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Insurance Pays Campaign
The Insurance Awareness Coordinators Group (IACG) has launched a first of its kind claims testimonial campaign, which seeks to grow insurance adoption in Ghana by building trust and confidence of the insuring public in the claims process in Ghana. The campaign, dubbed the ‘Insurance Pays’ campaign, will run from March to July 2022 on TV, radio and digital. On television, there will be recorded testimonials of insurance claims beneficiaries and a carefully curated talk show named ‘Recovery Stories’. The ‘Recovery Stories’ highlight stories of real-life beneficiaries and insights from industry experts. On radio, there will be another carefully curated radio drama series named ‘No.1 Aberewa Street’, which will help explain the insurance claims process to Ghanaians. The ‘No.1 Aberewa Street’ will air in English, Hausa, Ga, Ewe, Twi and Dagbani across various radio stations in all sixteen regions. The Insurance Awareness Coordinators Group (IACG)’s ‘Insurance Pays’ campaign is supported by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the German government, and will be run with the support of all the relevant stakeholders, including the Ghana Insurers Association (GIA), National Insurance Commission (NIC), Insurance Brokers Association of Ghana (IBAG), National Association of Ghana Insurance Agents (NAGIA) and Chartered Insurance of Institute Ghana (CIIG).
July 2020, the IACG embarked on a nationwide campaign
From July 2020, the IACG embarked on a nationwide campaign to educate the informal sector, especially people in markets on the importance of Insurance. An estimated 10,000,000 people were reached through a mix of radio interviews, durbars and open market education sessions across 30 market centers within the country.
November 2018 and June 2019.
There was the development and reproduction of insurance education jingles in 35 selected Ghanaian languages between November 2018 and June 2019. This project gave locally contextualized insurance education in native languages spoken by some 25,000,000 Ghanaians.
June 2018, the focus for insurance sensitization
In June 2018, the focus for insurance sensitization was shifted to Marine Insurance for selected insurers, brokers, regulators, exporters and importers in Ghana. A total of 150 people were involved in this sensitization workshop.
From The IACG in January to March 2018
From January to March 2018, the IACG embarked on a successful development of radio sensitization for consumer protection in insurance. About 10,000,000 Ghanaians were educated on Insurance in live interactive broadcasts.
August and November 2017
Between August and November 2017, some churches in Ghana received education on insurance. A total of 167 church leaders were also sensitized on insurance as a risk management tool.
April 2017, there was a Public lecture
In April 2017, there was a public lecture and trade fair on the importance of risk management and insurance usage at the University of Ghana Business School. About 800 students from both public and private tertiary institutions attended the lecture.
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In 2017, the INSURANCE AWARENESS COORDINATORS GROUP (IACG), embarked on an open street sensitization of traders, shoppers and commuters in the Madina-La-Nkwantanang municipality and Adentan Municipality in Ghana. Over 100,000 were sensitized on the importance of risk management and Insurance usage.
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Our Mandate

Our mandate is to address the concerns bothering the insurance sector, such as the general lack of trust, and the lack of understanding on how insurance works. We deploy the right vehicles to support our cause.

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